Red Angus

DID YOU KNOW THAT CATTLE ARE THE ULTIMATE UPCYCLERS? 

Learn more about how cattle utilize by-products to enhance sustainability.

Beef Sustainability

Rethink the Ranch Cattle Photo

To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.

Learn More >

Cattlemen and the environment 

Today beef is produced using fewer resources than ever before. But conservation is never complete; ranchers work hard to feed a growing population with with regenerative practices that reduce water use, care for the land, and protect the environment.

Learn More >

EXPLORING THE BEEF LIFECYCLE

Triple-U Ranch

The process of raising beef is among the most complex of any food. Across this journey, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.

Learn More >