The Pennsylvania Beef Council (PBC) highlighted beef and veal’s versatility and flavor profile to the crowds during one of five presentations throughout the Expo. Keynote speaker, Laurie Forster, The Wine Coach, explained how beef, veal, and wine pair together, sharing how a “wine sandwich” can change the taste of the wine and increase flavor profiles in the veal and beef. Nearly 100 samples of the delicious Osso Bucco Veal Stew and Cabernet Merlot blend were distributed.
The beef booth had a lot of traction with a recipe bar that included beef and veal recipes that pair well with wine. Consumers also had the opportunity to learn more about beef sustainability, view beef cuts, and enter to win the “Beef. It’s What’s For Dinner.” tumbler. By entering for this giveaway, consumers were signing up for Beef Your Way Through PA passport program that focuses on increasing beef demand at local restaurants throughout the state.
Overall, PBC was delighted to be involved in this event, educating consumers on the many benefits of beef and veal from its versatility, sustainability, and delicious flavor profile. PBC is thankful to Catelli Bros. for the generous donation of veal stew meat for the Osso Bucco Veal Stew, for sampling, to help make this event a success!
Visit www.aGreatWayToSpendMyDay.com for more information about the Women’s Expo.
To learn more about the Beef Your Way Through PA, visit: https://discover.pabeef.org/.
Visit www.pabeef.org to learn more about the PA Beef Council.
Media Contact: Emma Foster, PA Beef Council, Director of Marketing and Communication, [email protected]
The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
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