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Emma Foster | January 16, 2023


Emma Foster | January 16, 2023

Bedford – The 107th Pennsylvania Farm Show, took place January 7-14, in Harrisburg. The Pennsylvania Beef Council (PBC) enjoyed an engaging week with great attendance through the council’s unique and exciting beef display for the thousands of consumers who strolled through it. The large 20’ x 30’ exhibit space worked to portray sustainability by visually and interactively connecting consumers to the process.     

The beef exhibit served as a destination for visitors desiring information about everything from how cattle are raised and cared for to cattle upcycling candy and chips that do not meet inspection for human consumption.  Visitors had the chance to interact and learn directly from the beef community including farmers, cattle nutritionists, veterinarians, and industry experts.     

The exhibit was anchored by the beef cattle’s lifecycle explanation and featured several interactive touch points such as a feedstuffs display, the Ultimate Upcyclers Display, the Veal Lifecycle Display, and a 3-D meat case.  As part of the Ag Explorer’s Program, there was a Discover Beef spin wheel activity as well. New this year on January 7th, PBC launched its Beef Your Way Through PA passport program. The passport program supports beef farmers and local PA restaurants through the “Beef Your Way Through PA” loyalty program. Check in at participating restaurants for a chance to win a Pit Boss Grill.     

In addition to the display, the PA Beef Council and the Beef Checkoff partnered to sponsor Beef and Veal Day at the PA Preferred Culinary Connection Center which took place on Wednesday, January 11th.  The highlight of the day was the Kids Cookoff which took center stage at 1 p.m. featuring kids in the kitchen assisting Chefs and a kid taste-testing panel of judges. To view more event photos from the Farm Show, visit the beef council’s Facebook page.       

The beef exhibit was made possible through partnerships with the South Dakota Beef Industry Council, the PA Department of Agriculture, and the PA Beef Council.     

Visit to learn more about the PA Beef Council.  

To learn more, contact Emma Foster at [email protected] or 1-888-4BEEFPA. 


The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.