June 15, 2021
Beef Checkoff Releases “How does the Beef Checkoff Work” Video Series
Bedford, PA – For many cattle producers, interactions with the Beef Checkoff are fairly limited. Although personal interactions may be limited, the Beef Checkoff is designed to work on producers’ behalf, closing the gap from farm to fork to consumers of all ages. Some interactions may have included producers attending an educational meeting, follow all the beef-loving content on social media or received quarterly updates from staff.
Maybe they’ve received recipe or nutrition information, but for some, there is a desire to learn more on how the Checkoff is funded and what those funds can be used for to continually keep beef top of mind. Pennsylvania Beef Council (PBC) staff have often thought, “if only there were an easier way to explain the Who, the What, and the Why of the Beef Checkoff”. Well, now there is!
The Oklahoma Beef Council and Cattlemen's Beef Board have collaborated on a series of videos that explains how the Beef Checkoff works. Each video is designed to be a resource for Qualified State Beef Councils as they help cattle producers and importers better understand how their Checkoff dollars are used to drive demand for beef.
The short, animated videos explain the Checkoff in a simple way. They present facts about what the program does, who decides what projects the Checkoff funds, and answer key questions producers ask about their Checkoff dollars.
The PBC, the local beef checkoff, works to increase beef demand across various audiences. Producers should know everything their checkoff does relates directly back to promotion and education. Promotion to the following audiences- Retail, Foodservice, Nutrition Groups (MD’s, Dieticians, School Foodservice and more), Consumers, and Influencers (Bloggers, You-Tube Enthusiasts, Dieticians (clinical and retail). Education initiatives are put in motion to all those mentioned previously but really our core area in education is through the BQA program (Producer’s and Veterinarians.)
The videos are easily accessible by visiting the PBC YouTube Channel and searching for “Truth About the Checkoff Campaign” under playlists.
If you’re interested in learning more about the Checkoff and PBC programs, please contact Director of Marketing and Industry Relations, Courtney Gray at [email protected] or 814-623-2839.
The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.