Staff Hero Image

Keeping Beef Accessible for Family Meals

C.Brown | April 3, 2020

Family mealtimes look quite a bit different now than they did just a few weeks ago.  As we all prepare to gather around the kitchen table more frequently, the national Beef Checkoff would like to remind families about a helpful tool to ensure beef remains easy and accessible for families to find.  The Northeast Beef Directory is an online resource designed to help connect Northeast-based families with local beef markets and farmers selling beef directly.

In an effort to help families build bridges with more channels of distribution as they seek to keep beef on the table, the national Beef Checkoff, through the Northeast Beef Promotion Initiative, is continuing to maintain and enhance the Northeast Beef Directory.  Launched in April of 2017, through a partnership with the Virginia Beef Industry Council, the Northeast Beef Directory’s listing includes over 200 producers to-date.  The directory is separated out by state and each state page includes an interactive pinned map that makes searching for farms or markets easier for families.

The Northeast Beef Directory includes robust educational resources that informs families about their options for choosing beef. These sub-pages include many popular resources funded by the national Beef Checkoff, such as a ‘Beef Choices’ infographic, a ‘Beef Breakdown, Explained’ fact sheet and links to the recently renovated Beef it’s What’s for Dinner website. Thanks to this additional information, consumers will discover that, regardless of where they purchase beef, their beef choices are wholesome, nutritious and delicious.  

For more information about beef promotion in the Northeast region, visit

Stay tuned to the Northeast Beef Promo Facebook and Instagram pages to catch up on how the Northeast region is actively seeking to promote beef.  

For more information, visit or    

Media Contact: Christie Brown, or visit the NEBPI website.    


The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.